Healthy People

AXA asks Why Not?

February 7, 2012 at 12:30 pm

Do you have the get up and go to do things differently? Do you want products and services to match?

If that sounds like you, you may be interested to hear that AXA is launching a brand new campaign entitled ‘Why Not’; set to challenge the thinking behind the insurance industry and redefine standards for customers.

Our latest campaign will hit TV screens on the 5 February, looking at some of the aspirational desires people have and the role which AXA has played helping to make those aspirations a reality.

We’ll be launching the ‘Why Not Britain’ report too. This examines the social and cultural trends shaping a new breed of Why Not people in the UK, who have the get up and go to do things differently.

Keep your eyes peeled for more information on how to get involved – including how you can tell us exactly what you’d like to see from AXA. Because, Why Not?

Cheryl Toner, group marketing and communications director at AXA, commented: “Our research clearly highlights the fact that our customers want something that the industry norm does not provide. This campaign bring to life AXA’s brand positioning, Redefining Standards, which is all about making a difference that reflects and supports customer needs and aspirations.”

For more information on the campaign and to meet Hannah, the first of our Why Not people, view AXA Ambition.

To view our tv advert, please click here.

We’d welcome any feedback on our television advert, please comment below.